Pricing for Profit

Friday November 6th, 2015 7:15 am – 9:00 am

• Why the economy doesn’t matter when it comes to pricing.
• How to position your offerings so price is irrelevant.
• That there are only three things any customer buys.
• Why there are only three markets available to any business.
• Why demographics are inadequate in helping you choose the right market.
• How to get premium prices regardless of what your competitors or the economy are doing.

The Speaker: Dale Furtwengler

Dale Furtwengler helps business leaders and their organizations free themselves of fear, anxiety and frustration – a key element in helping them enjoy premium prices. Without exception, Dale’s clients tell him that the clarity they’ve gained about who their ideal customer is, what it is they value and how much they value it, gives them the confidence they need to get premium prices. They also say that they’ve never had more fun doing business.